This was a collaboration with Duality Branding to help create visual moodboards for AutoLabs (later called Bright Machines), a Silicon Valley startup that creates autonomous mechanized factory solutions for their clients.
Duality had a plan to present three naming examples for the company: AiQido, AutomiQ, and FabriQ. In order to create a story for each name concept, we created three moodboards and motion pieces for the client to understand the origins of each name.
CHALLENGES
With most real estate affiliated branding appearing both traditional and generic, Constant Closings wanted to create a mark that was appropriate for their business but not the typical example of simply the name of the business founder or something gimmicky.
CATEGORY
Visual Design, Motion Design, Storytelling
CLIENT
Duality Branding, Bright Machines
DATE
2018
Telling a story behind a name...in a few seconds.
SOLUTION
The presentation created visions of an elevated tech identity that highlighted the nuances of each name concept Duality had researched and prepared. Using motion to further push the possibilities of how the brand could reflect the technological capabilities AutoLabs offers. Hence, I played off of the robotic movements of a factory for each motion clip.
The opportunity to collaborate with Duality on this project was invaluable and a great experience to help bring concepts to life for an innovative startup.
